Tuesday, July 23, 2013

Pop-up Beer Gardens

Pop-up parks and pop-up beer gardens are changing the urban landscape.

The Pennsylvania Horticultural Society’s annual Pop Up Garden returns for its third year, transforming a forgotten outdoor area into a gorgeous, landscaped community space. (via VisitPhilly.com)

The back of the lot hosts the mobile beer garden. Conceptualized by FCM and Groundswell Design Group, the space allows for dining and drinking under a lush tree canopy amid twinkling lights. Visitors are invited to take a seat on the large custom-built bench as they sip local craft beers, sangria, or root beer, which is on tap each evening and served alongside a summer picnic-style food menu by Garces Group. Choose from delicious sandwiches, light bites, and desserts. Prices range from $2-12. Click here for the menu. Food and beverages will be sold daily during mobile beer garden hours. (via PHS)

Per the Philly.com

The hideaway in question is the latest addition to Philadelphia's growing collection of pop-up parks, an increasingly popular and low-cost way for cities to carve out green retreats amid the crowded hardscape desert. This one is brought to you by the Pennsylvania Horticultural Society and, to be honest, it's not really hidden. It's right there across from the Kimmel Center, between Spruce and Pine Streets. It just feels as if it were a world away.
You could similarly indulge your escapist fantasies at the Porch, alongside 30th Street Station; at the University City District's new Baltimore Avenue plaza; or at Eakins Oval. As of Thursday, the interior of that glorified traffic circle has been outfitted with Parisian-style cafe tables and christened, "The Oval."
But it is PHS's pop-up that will make you feel you've truly left the pressures of the city behind. That is due partly to the site - a vacant lot cradled between the pocked brick walls of two survivor buildings - partly to good design, partly to beer. OK, beer is a big reason the pop-up is so irresistible.
PHS has assembled pop-up gardens on such vacant lots for the past two summers as a way to take its mission to the streets and put leftovers from its annual flower show to good use. Those installations were artful, but static.