Thursday, December 2, 2010

Riveria San Francisco : A POP-UP RESTAURANT EXPERIENCE



If you love innovative Food and Wine experiences, join TasteTV at Rigolo Cafe as it films and hosts Riviera San Francisco.

TasteTV hosts Riviera SF, a limited edition pop-up dining experience at Rigolo Cafe in San Francisco.

During Riviera, Rigolo's ambience and menu are transformed into an alternate and underground luxury dining experience.


A POP-UP RESTAURANT EXPERIENCE

At Riviera, diners will taste a standalone menu created and designed by Rigolo Chef Gambardella, inspired by the fresh ingredients of Northern California and the flavors of the South of France and Barcelona.

Guests to Riviera will enjoy a delicious and innovative three-course dinner, with optional gourmet wine and port pairings (2 glasses of the selected wine, 1 glass of the port).

The first Riviera SF is December 18th. More details at www.RivieraSF.com

Monday, April 19, 2010

Gypsy Kitchens



From Marin Magazine:

It could be the best one-night stand you ever had. In today’s economy, enterprising chefs are reinventing the restaurant experience with out-of-the-box options for dining out. Some borrow the kitchens of established restaurants or private homes—or even bring the kitchen to local ranches, vineyards and farms—for a single evening of atmospheric cuisine. Called a pop-up restaurant, it’s part underground supper club and part gastronomical vagary, and it’s become the reservation to get.

Read More at Marin Magazine

Hijacking friendships for a pizza the action




From Bec's Digital Marketing Blog

"The best way to grab the attention of the inner-city hipster is to look for all the world like you’re not trying to. That, at least, is the view of the people behind Hidden Pizza.

Since opening last Monday, this hot new restaurant in a Fitzroy laneway has been serving about 500 pizzas a night, served in sturdy bags made from hand-stitched recycled paper along with a glass of home-made lemonade in a recycled jam jar.

Cost: zero. But first, you have to find it.

There’s a Facebook page, lots of ”have-you-tried?” tweets and a sophisticated website, but no address or phone number. A note on the website tells would-be customers that ”finding the restaurant is easy, just look it up the way you would any other business”.

Most of the urban tastemakers being targeted by Hidden Pizza might imagine that means google, but they’d be wrong. For this whole enterprise is a marketing stunt for the distinctly uncool Yellow Pages. (And for the cynics among you, if there happens to be a Yellow Pages ad on this page as you’re reading this, it’s got nothing to do with me.)"

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